The Easiest Way to Connect with Your Audience is to Know Your Audience
January, 27, 2021
Before you can influence an audience—either in person or in a virtual setting, you must first connect with the audience. That connection begins long before you arrive. It's a lesson I learned the hard way from doing play-by-play in the NFL. And the give away on whether or not you really know your audience isn't in what's in your head. It's what's in your voice.