Skip to main content

The Rules of Engagement

Insights and Ideas on Becoming Better Communicators
Jan 27, 2021
The Easiest Way to Connect with Your Audience is to Know Your Audience

Before you can influence an audience—either in person or in a virtual setting, you must first connect with the audience. That connection begins long before you arrive. It's a lesson I learned the hard way from doing play-by-play in the NFL. And the give away on whether or not you really know your audience isn't in what's in your head. It's what's in your voice.