Before the marketplace can respond to your brand and your message you have to get very clear on both. We use our proprietary tool, The Game Frame, to help you discover your true brand—both its foundational and aspirational values.
From there we help you and your organization develop themes, messaging, tag lines, and talking points so you and everyone on your team are constantly reinforcing and supporting your brand.
We also help you develop a strategic approach to the implementation of your brand in everything from social media to mainstream media to sales presentations to investor relations.
This is a highly customized program designed to meet your organizations unique needs that leverages all of The Sandusky Group’s extensive communication experience from presentation skills to media skills, from the power of perception to the role of repetition.
Your team will gain the following:
- Discover and develop the four words and/or phrases that are the bedrock of your brand
- Create the major themes that all of your communications will convey
- Develop core messaging and key points that will help you develop unique brand strength in your marketplace
- A strategic plan to implement your brand and messaging on multiple platforms from social media to mainstream media, from public relations to investor relations
This program can be delivered in person or remotely. It can be delivered as a one-day workshop or as an on-going consultation,